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Home & Garden Create fun events to help local businesses , and everybody wins !
The shop local movement is a worthy endeavor . A thriving Main Street can foster a sense of community , encourage entrepreneurs young and old to pursue their dreams and expose residents to a host of new ideas and products . But the benefits of a strong
local business sector don ’ t end there . In fact , communities have much to gain economically from promoting Main Street . A vibrant local business climate can create a vibe unique to your community . Local businesses are just that , local , which means they are convenient to shop . At the Shore local businesses can be part of the drew that makes us a destination location . Though the numbers vary from year to year , a recent report from the U . S . Small Business Administration indicated that , for every $ 100 a consumer spends at a small business , $ 48 remains in the community where that business is located . By contrast , just $ 14 out of every $ 100 remains in the community when that
money is spent at a big-box store or national retailer . With so much to gain from a thriving local business scene , community leaders and residents can plan and embrace events that showcase the many small businesses that make their towns and cities unique . There are many ways to promote local businesses , and the following are three creative event ideas to get locals and non-locals alike excited about the businesses that offer so much to your community .
• SHOP LOCAL AT NIGHT : Many communities participate in restaurant weeks that draw scores of visitors to the cafes and eateries in their town . A similar approach can be employed to bring people to Main Street for something
Block Those Unwanted UV Rays other than food . A shop local at night event can feature special discounts during a time of year when business might otherwise be slow . Community organizers can close Main Street to vehicle traffic throughout the week to encourage people to walk around and visit all the small businesses in their communities .
• HOLIDAY FESTIVALS : Holiday bazaars may be most often associated with the holiday season that runs from Thanksgiving weekend to New Year ’ s Day . But there ’ s no reason why communities cannot plan and promote similar festivals during other popular holidays , such as Memorial Day , Independence Day and Labor Day . Or an unique event continued on pg 26
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January 19 , 2023 through January 25 , 2023 - SHOPPE The Guide to the Jersey Shore ! - Page 25