BUILD YOUR
OWN BRAND
N
Sho!Mag : Would you say building
one’s brand is a fundamental
element in one’s musical career?
And if it is, how so? anything that can put your name
out there, Newspaper interviews,
regular one-on-one meet and greet
sessions with your fans...
Kat : Definitely Yes ! Because the
more out there you are the better the
chances of you getting work, in this
case it’s bookings for a performance.
For instance, getting booked for
an event does not only mean you
bring yourself (DJ) and (or) your
band members but also your name
being on the poster will pull in more
attendees to the event because they
want to experience what you bring
to the table as a performer, so if your
are not out there, people don’t know
about you ‘NO ONE’ other than
just the people wanting to attend
the event will be there. Building
your brand means people will look
forward to events/gigs that have
featured you in the line up or even
Sho!Mag : According to your your own events/gigs.
understanding what is Brand Sho!Mag : What are the “tools”
Building?
you can say a Musician can use to
build their brand?
Kat : To me brand building means a
lot of things but most importantly it Kat : The most obvious tools would
is mainly about building a name that be social media, that being your
is recognised by the general public, Facebook, Twitter, Instagram and
media,for yourself as an individual the likes because there you can
or an organisation. It other words, build up a quick and follow(able)
it is getting yourself out there. profile to update your followers.
Creating awareness about who you Then we have hardcopy magazines
are, what is it exactly that you do and moving with the times you
and how can people who need your get digital (#Sho!Mag) and online
services can get hold of you.
magazines. Basically it be can Sho!Mag : What would you say is a
“NO-NO” brand building?
ext up, we link up
with Jack Pule also
knowmn as “Kat”,
from Mashishing,
Lydenburg
in
Mpumalanga. He grew up there
from Pre-school up until he
matriculted from Mashishing High
in 2014. He has been listening to
music from as early as 7 years of
age, and was exposed various genre
of music mainly Hip-Hop/Rap and
House music among others. As
years went by, the House music bug
bit hard and as most South African
house-heads say...He was brought
up by Compilation Albums. From
there on it’s been house music all the
way, also learning the ropes of music
production. He is currently residing
in Johannesburg for my studies and
now a regular article contributor for
Sho!Mag.
Kat : What I consider a ‘”NO-NO”
when it comes to brand building
is FORCING YOURSELF UNTO
PEOPLE OR EVENTS, now that’s
a TOTAL NO-NO ! Yes, you want
to be given a chance but you have
to build yourself all the way UP as
a good, reliable and trusted brand
(Musician/DJ) so those event
organizers approach you for your
services not someone who comes
across as pushy.
“to me brand
building means a
lot of things”
ADVICE ON BRAND BUILDING
1. Firstly know everything there is to know about
yourself, what you want and how you want it.
2. Develop a plan of action and stick to it.
3. Be open to advice from those who came
before you (They know the industry better than
you), ask where you don’t know or you are not
sure.
4. Respect your brand.
5. Always conduct yourself in a professional
manner.