time and effort to be associated with
or to acquire coveted brands; as the
top brand makes you desirable by
association. A brand develops what
is called ‘good will’ over time. The
larger the customer/supporter base
the stronger and more legitimate
the brand. Stronger brands need not
spend on advertising as their solid,
satisfied and confident customer
base assumes ownership of the
brand and make it their business to
pass on the word. and even worse, a curse word.
Christianity has now been lowered
to that of other brands. Today it’s
nothing more than a product to be
sold and a brand to push through
advertising and other secular means.
NO thank you, I will have none
of it! Christ continues to be God
incarnate, Immanuel, God in us.
Jesus of Nazareth was Mary’s son,
the Anointed One, God incarnate
dwelling in human form, King of all
kings and Lord of all lords.
Fading Loyalty
People’s commitment to a brand can
be mind boggling. Take for example
the following that the Star Wars
movies or the iPhone has, where
people will camp for days in the
winter outside cinemas or electronic
stores to be among the first to see
the movie or purchase the product.
CHRIST also has a following that
continues to grow over the years but
is that growth slowing? The followers
of Christ were first called Christians
in Antioch because people observed
their Christ-like behaviour. Their
profession then was as legitimate
and genuine as Christ was. Back
then, they were authentic and could
be trusted but is that still true today? Identify with Jesus
The mystery of Jesus Christ is that
He was man and God completely.
God did not allow His seed to
be corrupted by Joseph’s, Mary
conceived immaculately and bore
the Deliverer, who redeemed and
saved His people from Adam and
Eve’s sin. In Genesis 3, in the Garden,
God the Father in His divine and
omniscient wisdom had a plan to
beat Satan at his long game of, “I’ll
destroy Humans since You so love
them, I’ll get my revenge on You God
through them, I’ve lost paradise but
I’ll take theirs away by making them
turn against You in rebellion.”
No doubt Contemporary Christianity
has cheapened and compromised
the power of the Christian witness.
The name of Jesus is higher than any
other name but our misrepresentation
of it have caused it to be relegated to
the place of a mere prophet, a good
teacher, an enlightened philosopher,
The tool, was the tree of Knowledge
of good and evil. Today this could
very well be science and technology
used in opposition to God. God
knew what would have happened if
Man became swell headed and here
we are. God’s plan was to send Jesus
to redeem humanity back to God and
placed us back into the garden of His
fellowship, peace and joy as long as
we were born into His Kingdom and
wholeheartedly take on the Identity of
Christ through Jesus’ blood. Knowing
that we are God’s children gives the
greatest assurance. Knowing we
belong to Him and that nothing can
separate us from Him, provides more
confidence than any earthly product
could. Yet there seems to be more
loyalty to these brands than there is
to Christ.
Conclusion
We have arrogantly forgotten the
divine Power, the Majesty and the
Supremacy of the name of Jesus.
Jesus is incomparable, for no other
name is given on Earth by which
Mankind can be saved. So, every
time you hear the name Jesus,
reverence it and if you call it, make
sure you recognise its power to
save you if you call in sincerity! The
name of Jesus can do for you what
a bank’s platinum account card or
store loyalty card can’t. He is able to
do for us what medical science and
technology have to ‘pass’ on. In His
name the dead are brought back to
life spiritually and physically. JESUS
supersedes all brands because He
is more legitimate, authentic and
trustworthy. Natural brands will fail
us but Jesus will never!! p
January - March 2018
By Angela Slack
educational curriculum/
literacy specialist, technical
author and worship leader
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