Leveraging the Potentials of Data Sharing
through discussion protocols . This resulted in a detailed and comprehensive empirical basis for a qualitative analysis in line with Mayring ' s approach [ 7 ]. 1
4 FINDINGS
As previously stated , the testbed underwent multiple phases . This article presents the results of the second phase , during which the POs developed a concept for cooperative service creation . This concept is the result of several workshops and interviews , with the findings consolidated into a single document . It comprises several layers , with the content of each layer informed by the analysis of interviews and workshops . While the specific instance of the transportation testbed is presented in this chapter , a more generalized framework is subsequently discussed and presented as the scientific artefact .
4.1 STARTING WITH THE WHY – DEFINING THE BENEFITS
Trust and transparency are considered to be key success factors for data based cooperative service generation . This includes transparency of the motivations of the POs to commit to the effort . It is therefore prudent to begin by exploring the potential benefits . The objective of the initial phase is to ascertain the advantages for the POs . The key inquiry guiding first steps is : " How do the POs benefit from the realization of the cooperative use case ?"
Cooperative projects are typically defined by overarching value propositions , which are often so complex that a single company cannot fully implement them on its own . Consequently , the various companies contribute to the overarching value proposition [ 8 ]. Upon closer examination , the participating companies are asked the following question : " How do POs benefit from fulfilling your contribution to the overarching value proposition ?"
Engaging intensively with the benefits in the early stages of a project has several advantages . By addressing the value proposition , we can establish the motivations for participating in the cooperative project at an early stage . This allows the participating partners to justify the expenses incurred during the project in relation to the expected benefits . In the event that sufficient motivation for a partner cannot be identified despite an initial , intensive examination of the potential benefits , or if the benefits are not seen to be in a justifiable relationship to the costs incurred , potential partners may withdraw at an early stage of the project for good reason .
In this phase , the FSTI engaged in discussions with the other POs to ascertain their contributions to the overarching value proposition and their motivation for making these contributions . The
1
Parts of the methodology chapter will also be published in an upcoming paper in the 2025 proceedings of the Hawaii International Conference on System Sciences which focusses on the importance of trust and transparency in data driven cooperative service generation by the same authors .
Journal of Innovation 59