Shankavi's International business assignment International business | Page 19

Learning Strand:

The learning strand that this relates to is factors influencing success in international markets. It relates to this strand because of the financial risks that both companies may have. They are not sure if this idea is a good fit and if customers support it. It could potentially give a loss in revenues to Verizon if this idea does not work well and also affect Yahoo because they have already had a loss and this could lead to them losing more profit. Both are at risk of executing this process and it could also affect their business internationally because the consumers may not like the new features and switch to other companies. Their success internationally could lose a lot of their customers. The financial risk of this plan is definitely a factor that could affect its success globally.

Thoughts and Opinions:

My opinion on this article is that I feel that combining with Yahoo could potentially help Yahoo achieve revenues and as for Verizon, it allows the company to have more features within it that makes it more unique. I do agree that many people may not be as surprised because there are so many competitors out there that have a lot more features and apps in the technologies. Overall, they should think of innovating some of the features more to make it stand out so that consumers will support this idea and sets bar from their other competitors.

The 5 W's Breakdown:

Who: The Verizon and Yahoo companies.

What: Verizon seeks to buy Yahoo’s core business to incorporate features of Yahoo with Verizon and expand it globally.

When: It happened on Monday, December 7th, 2015.

Where: It happened in New York.

Why: Verizon would like to buy Yahoo’s core business because they would like to include features of Yahoo within Verizon and improve Verizon’s features as well.

How: They plan to buy Yahoo Inc’s core business that has mail, news, sports etc. and work with them to combine it with Verizon. They will plan and have strategies that prove that this idea will bring success and revenues to both before they execute this process.