S&H Hair and Beauty Magazine | Page 8

Fake lashes A few years ago fake lashes would have been seen as tacky but now they have become such a trend that women even wear in their day to day lives. These fake eyelashes have also become more and more creative, from having feathers to gems to intricately cut designs. Inspired by the art of Chinese paper-cutting, Paperself Eyelashes blend an element of traditional culture with contemporary design. These eyelashes are unique, expressive and so delicately pretty, making your eyes stand out. Eyelashes through history Eyes are the window to the soul and lashes are the alluring frame. It is surprising to see how important lashes have become to women. This fascination goes back to the ancient Egyptians, where women as well as men used ointments to style their lashes. They did this to protect themselves from bad spirits and the women felt that the styling of eyes had an aphrodisiac effect. Roman women were also aware of beauty trends from Egypt and India, and they started to use kohl and burnt cork to darken and thicken their lashes. It may not look like it but Queen Elizabeth in the 16th century would dye her lashes along with her hair and brows in a similar shade. Recent film The Hunger Games took inspiration from this era and even used Paperself lashes in the film to create excitement around the eyes. False lashes and mascara were two innovations brought out in the 20th century. False lashes were used in the first movie productions to give the actresses a more impressive appearance. Mascara was developed in 1915 and by the 1960’s heavily accentuated eyes were all the rage, with Twiggy leading the way. The 70’s, 80’s and 90’s brought back a more natural lash look and mascara maintained popularity. Get in the Jubiliympic spirit Give your eyes a patriotic makeover with these London eyelashes from Paperself. They are part of Paperself’s ‘British Collection’, which celebrates Britain’s craftsmanship, inventiveness and spirit. The collection also celebrates the Queens Diamond Jubilee, as well as London taking centre stage for the Olympic and Paralympic games. Its time to get your Brit on! Lash up your car too Lash Perfect lashes in the salon The past decade has also seen a new technique of lash-by-lash application. S&H has this service under the brand, Lash Perfect, specialising in semi-permanent eyelash extensions. Lashes are made thicker and longer by attaching individual synthetic eyelashes to the natural lashes. They are light and comfortable and can last for up to 12 weeks, if they are cared for and with regular maintenance (It is recommended they are retouched every 2-3 weeks). 4