S&H Hair and Beauty Magazine | Page 47

Nioxin campaign To give the illu sion of thicke r hair, avoid short or long cuts. Go for a happy medium like a layered bob w ith two or three tones of colour to add depth. THE SCIENCE OF HAIR The NIOXIN definition of hair thinning is having fewer hair strands, finer hair strands, or a poor scalp environment for hair to grow from. Each of these three signs, developed from scientific observation and stylist and consumer insights, has a basis in biology. FEWER HAIR STRANDS Hair has three growth phases. In order for the newest hair to mature, the scalp needs to be kept clean and hair needs to be protected from damage and breakage – one of the most common causes of thin-looking hair. Fewer hair strands FINER HAIR STRANDS When hair goes through its full lifecycle, it looks full and thick. However, changes in our diet, stress levels, health and living environment can shorten the lifecycle, preventing it from maturing and causing regression to smaller, finer hair. Finer hair strands POOR SCALP ENVIRONMENT Healthy, deeply rooted hair comes from a scalp that is clean and free from debris. Build-up of sebum or products blocks hair follicles and can prevent new hair coming through the skin and maturing. In time, the lack of new growth will make hair look increasingly thin. Poor scalp environment are products ents and eatm kit is Nioxin tr lon. Each in the sa and scalp available idual hair indiv ed ave notic tailored to of users h 0% in 4 needs. 7 king hair enser-loo thicker, d weeks. Reference: nioxin.com 43