Session FOUR HO - Applied StoryTelling Curriculum Remote PD | Page 4

Applied StoryTelling
1. Narrative Branding - business'storytelling'as'iden0ty
2. Personal Branding - the'story'of'YOU'[Bios'NOT'Resumes]

Many'of'
these'overlap'
purposes'
with'each'
other

3. Persuasion - PSA - marke0ng'and'selling'products/ideas'with'stories
4. Personal Narrative - true'stories'rela0ng'our'lives'to'topics/issues
5. Investigative Reporting - “sniffing'out”'nonEfic0on'stories'in'realE0me
6. Data-Driven E'numbers'and'math'as'“main'characters”'in'nonEfic0on'stories
7. Docu-Dramas - nonEfic0on'storytelling'AS'IF'being'the'characters'/'events
8. Describe - Conclude - informa0on'WITH'strong'reflec0ve'conclusions
9. Conveying with Impact - influencing'change'/'aOtudes''/''possibili0es'/'
understanding'/'trust'/'community'/'ac0ons'through'storytelling'
10. Projects - Results - storytelling'our'understandings'and'successes'
11. Capturing OUR Stories - gathering'and'preserving'stories'of'US
12. StoryTelling as Healing - speaking'your'truth'using'story,'finding'insighQul'
messages/meaning'then'releasing'them'to'speak'others
13. Advocacy StoryTelling -storytelling'to'inspire'others'for'goodEto'empathize
14. Visioning - Futuring - ac0va0ng'new'direc0ons'and'paths'of'possibili0es
Created by Bernajean Porter
for bit.ly/ASBOnline