Sesel Sa! January - March 2015 Jan - March 2015 | Page 5

Foreword by Sherin Naiken
CEO of the Seychelles Tourism Board
As we bid a fond farewell to 2014, we at the Seychelles
Tourism Board are taking the time to reflect on how
we are going to tackle our priority sectors this year.
There is no denying that challenges during 2014 have
come thick and fast including loss of air connectivity, severe budget restrictions and an inability due
to dearth of resources to engage in above the line
marketing activities.
We have also been fighting the long standing perceptions of our destination being expensive, the ravages
of Ebola and further perception issues on account of
the spread of the disease and, of course, the ongoing
economic recession in Europe.
Now that we have entered 2015, we aim to raise the
profile of Seychelles in such a way that will allow us
to compete on par with our competitors, through
marketing and advertising and also via finely-tuned
and targeted communication campaigns that will also
allow us to compete realistically with our rivals.
Seychelles, already well known for its spectacular
beaches, is naturally surrounded by the ocean; a Blue
Economy asset we feel we should push harder this
year to bring to the forefront.
Our turquoise waters can offer so much to the world
weary visitor; we have splendid sailing, wondrous
diving and world-class fishing – all of which have not
been given their rightful dues over the last few years.
We at STB firmly believe that efficiently packaging and
selling our abundant ocean, is the key to taking Seychelles as a destination to the next level. However, our
best laid plans will not bear fruit without the involvement of the STB and the industry working together in
close partnership to increase our market share and,
most importantly, our yield.

I believe that 2015 will prove to be the year that the
tourism industry will undergo even more changes in
order to keep ahead of the curve.
We at STB hope you will all join us in the coming year
and help to make it an unforgettable and prosperous
one.

JAN - MAR 2015 ISSUE NO. 6 | SESEL SA!

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