Tabla de contenido Mayo-Junio 2018
44 Strategy for Start-ups ENTREPRENEURSHIP MAGAZINE ARTICLE Joshua GansErin L . ScottScott Stern First answer two questions ; then explore four paths .
52 It ’ s Not About the Framework ENTREPRENEURSHIP MAGAZINE ARTICLE Carl Schramm What many business schools teach has little to do with entrepreneurial success .
55 “ Create Something and Start Selling It ” ENTREPRENEURSHIP MAGAZINE ARTICLE Daniel McGinnWalter Frick A conversation with Niraj Shah , Bijan Sabet , and Jennifer Lum
60 The Surprising Power of Questions MANAGING PEOPLE MAGAZINE ARTICLE Alison Wood BrooksLeslie K . John It goes far beyond exchanging information .
68 Structure That ’ s Not Stifling MANAGING ORGANIZATIONS MAGAZINE ARTICLE Ranjay Gulati How to give your people essential direction — without shutting them down
80 Marketing in the Age of Alexa MARKETING MAGAZINE ARTICLE Niraj Dawar AI assistants will transform how companies and customers connect .
88 Agile at Scale CHANGE MANAGEMENT MAGAZINE ARTICLE Darrell K . RigbyJeff SutherlandAndy Noble How to go from a few teams to hundreds
98 How Successful CEOs Manage Their Middle Act LEADERSHIP MAGAZINE ARTICLE Rodney ZemmelMatt CuddihyDennis Carey A strong start takes you only so far .
106 Talent Management and the Dual-Career Couple LEADERSHIP & MANAGING PEOPLE MAGAZINE ARTICLE Jennifer Petriglieri Rigid tours of duty are the wrong approach to development .
114 What Most People Get Wrong About Men and Women GENDER MAGAZINE ARTICLE Catherine H . TinsleyRobin J . Ely Research shows the sexes aren ’ t so different .