Tabla de contenido Mayo-Junio 2018
44 Strategy for Start-ups ENTREPRENEURSHIP MAGAZINE ARTICLE Joshua GansErin L. ScottScott Stern First answer two questions; then explore four paths.
52 It’ s Not About the Framework ENTREPRENEURSHIP MAGAZINE ARTICLE Carl Schramm What many business schools teach has little to do with entrepreneurial success.
55“ Create Something and Start Selling It” ENTREPRENEURSHIP MAGAZINE ARTICLE Daniel McGinnWalter Frick A conversation with Niraj Shah, Bijan Sabet, and Jennifer Lum
60 The Surprising Power of Questions MANAGING PEOPLE MAGAZINE ARTICLE Alison Wood BrooksLeslie K. John It goes far beyond exchanging information.
68 Structure That’ s Not Stifling MANAGING ORGANIZATIONS MAGAZINE ARTICLE Ranjay Gulati How to give your people essential direction— without shutting them down
80 Marketing in the Age of Alexa MARKETING MAGAZINE ARTICLE Niraj Dawar AI assistants will transform how companies and customers connect.
88 Agile at Scale CHANGE MANAGEMENT MAGAZINE ARTICLE Darrell K. RigbyJeff SutherlandAndy Noble How to go from a few teams to hundreds
98 How Successful CEOs Manage Their Middle Act LEADERSHIP MAGAZINE ARTICLE Rodney ZemmelMatt CuddihyDennis Carey A strong start takes you only so far.
106 Talent Management and the Dual-Career Couple LEADERSHIP & MANAGING PEOPLE MAGAZINE ARTICLE Jennifer Petriglieri Rigid tours of duty are the wrong approach to development.
114 What Most People Get Wrong About Men and Women GENDER MAGAZINE ARTICLE Catherine H. TinsleyRobin J. Ely Research shows the sexes aren’ t so different.