O U R FO U N DAT I O N
is people
Another strong measure of Sequoia’s success in achieving bottom-line
performance and satisfying client objectives is its ability to attract highcaliber golf executives and management staff. Sequoia’s strong management
teams represent some of the “best in class” throughout the United States. The
company has also developed a career oriented approach for its management
team which focuses on positive employee relations. This results in competent,
motivated, friendly, and courteous employees to serve members and guests.
SEQUOIA EXECUTIVE TEAM
Joe Guerra – Founder of Sequoia Golf and 25 year golf industry veteran.
Former co-CEO and President of American Golf Corporation ($800M revenue,
300 locations). Industry leader with senior level experience in all aspects of golf
company management
Kipp Orme – 30 years finance experience, former Senior Manager with KPMG
and CFO of a retail business with 1,400 store locations and over $1 billion in
revenues.
Ken Guerra – 19 years experience in golf operations and marketing, including
3 years as Executive Director of Marketing with AGC.
Scott McMartin – 27 years of golf and hospitality acquisitions experience,
previously EVP of National Golf Properties/American Golf Corporation and
Interstate Hotels Corporation.
Brent Reid – 15 years of industry experience, previously Director of Finance
and Strategic Planning with Pebble Beach and M&A with Coopers & Lybrand.
Seth Churi – 14 years of industry experience, multi-course level and
acquisitions.
Tim Dunlap – 14 years of industry experience, multi-course level.
Jody Graham – 15 years of industry experience, previously the Texas Regional
Director with AGC.
Frank Merkel – 25 years of multi-unit management experience, including five
as the East Coast Regional Director with AGC.
Sharon Szymanski – 25 years of sales and marketing experience in all club
types and disciplines. Previously Sales Executive for AGC and ClubCorp.
Ryan Smith –14 years of industry experience in the technology field,
previously with integrated business systems (a leader in golf course software).
In summary, Sequoia has assembled an experienced management team
that stresses quality member/guest service, market driven facilities,
strong promotional programs, ongoing financial monitoring systems, and
meticulous attention to detail. This philosophy has produced our excellent
record of member and guest satisfaction, community appreciation, low
employee turnover, and enviable operating results.