FOREBIZ PERFORMANCE ANALYTICS
Using a combination of proprietary financial information,
publicly accessible databases, and technical model-building
to correlate the demand for golf, Sequoia’s ForeBiz team has
developed statistically-proven correlations between certain
demographic variables and golf course profitability. These
performance analytics are used by Sequoia Golf to remove
subjectivity out of key operating strategies such as:
• Major investment, capital improvement, or disposition
decisions.
• Mapping targeted members and customers “thermally”
to assist sales and marketing teams in marketing
campaign efforts.
• Compare between like courses to refine pricing and
repositioning strategies.
• Utilize detailed weather data (50 daily data points) to
determine weather-based play patterns to determine
appropriate staffing levels.
Combining this information has enabled Sequoia to rank
every course in a particular market in terms of its potential
for financial success. The ability to distill this data through
regression analysis and correlate any given golf course’s
statistical ranking for potential financial performance is an
industry game changer.
No one else in the golf industry has the capability to deliver
these highly accurate performance analytics for their own
portfolio or for the benefit of third-party clients.