“ In business ( and in life ), I don ’ t think you need to be a genius to win . You simply need to try to make fewer stupid decisions .”
- Robin Robins
burned to the ground overnight . ALL a series of stupid choices you made . Compound that with a SECOND bad hire because you still never learned the skills of building , managing , and leading a team , and you ’ re setting yourself up for a future of misery , stress , anger , frustration , AND less-than-stellar financial performance .
A failed marketing campaign won ’ t break you — but repeatedly failing to get marketing dialed in to the point where it ’ s working consistently WILL break you when a bad economy sets in , an aggressive competitor moves in on you , a rash of M & A activity causes you to lose your best customers , etc . Compound THAT bad decision with a lust for easy buttons and quick fixes and / or a childish desire to abdicate responsibility for growing sales and you are lining up a long , cold winter .
I know a lot of people who live paycheck to paycheck and swear it ’ s because they “ aren ’ t good at math ,” but how much of a math genius do you need to be to know you shouldn ’ t max out your credit cards and buy things on credit that you know you can ’ t afford ? You don ’ t need a degree in finance to save some money .
On a daily basis , you get up and go to work or to your business and are likely to be doing the same things you ’ ve always done in the same way . If you ’ re doing smart things , that ’ s good . If you ’ re repeating stupid things , you ’ re only making life harder on yourself and others , and eventually , the house of cards will topple down on your head .
Might I make a suggestion ? How about making a list of everything you ’ re habitually doing on a day-to-day basis and asking yourself whether or not you still should be doing it the way you are — or even doing it at all ? Is there a better way ? Is there a more strategic approach you can take ? A small , incremental shift of GOOD decisions and improvements will compound over time and pay off big — but so does dumb sh * t you repeatedly do .
And by the way , MOST of the difficult stuff has already been figured out and summarized in books , seminars , and training sessions . Why ANYONE would try to accomplish a difficult goal without investing time into learning what NOT to do and gathering data , facts , and blueprints for success is beyond me . That truly is the definition of stupid multiplied .
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
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