ACTIVATING AMENITIES
What Are The Most Exciting Amenity Trends In Multifamily Housing Today?
VOICES
LISA JEFFERIES
Senior Vice President of Operations
Zocalo Community Development
" The rise of communityfocused amenities is a trend that really excites me. It’ s not just about having a gym or a pool anymore; multifamily housing is evolving to include spaces that foster connection and well-being, like co-working areas, community gardens, and wellness rooms. This shift reflects a broader recognition of the importance of building environments that support residents ' holistic lifestyles, which in turn enhances tenant satisfaction and retention."
HEATHER STEINLE Vice President Avenue5 Residential
" I am excited about the increased focus on wellness and what this means for the amenity spaces like offering spa services, salt and sauna rooms and cold plunge pools, as well as customized fitness offerings."
SHANNA OLIVAREZ Regional Manager Hudson Grove
" I’ ve noticed multipurpose furniture is becoming more common in apartment designs. People want to maximize their space, so things like built-in desks and storage beds are really in demand. It’ s all about getting more functionality without sacrificing style."
SAMANTHA REIS Regional Manager, Mill creek residential
ALISHA PEARCY Regional Manager
Thompson Thrift Residential
" The ever-changing demographic and desires of new residents has shifted with the new generations. The needs, amenities and lifestyle of this generation makes me excited to see the changes in product types being built going forward to tailor to their needs."
" Community as an amenity. Being more resident centric and recognizing that human-experience translates to success of the business. " www. aamdhq. org 25 | TRENDS SEPTEMBER 2025