MARKETING
" 9 Out Of 10 Instagram Users Watch Videos Daily ."
12 . Take Advantage of Social Ads
Once you ’ ve amplified your social strategy , boost your blog content , social promotions , or apartment ads to the right audience . Facebook advertising offers detailed targeting capabilities to get in front of a specific group down to the zip code , job position , lifestyle , and even recently moved . Boosting content through social media advertising can increase your reach , impressions , and engagement .
Allocate various parts of your budget accordingly , and make sure you are tracking cost per click and cost per lead to determine if social advertising offers you a cost-effective return on ad spend ( ROAS ).
Paid social media ads can seem overwhelming or a huge investment , but Facebook has done a great job of making its ads cheap and available to a wide audience . There is any number of ad types to run , and they can make a difference in giving your social media reach . If your Facebook is new , a “ Page Likes ” campaign can be key to helping you get followers that will see your content by encouraging them to like your page . This can greatly increase your reach for a couple of dollars per like .
13 . Experiment With Reels and Videos
Did you know that 9 out of 10 Instagram users watch videos daily ? Never underestimate the power of video on social media . Video allows you to go beyond static images to capture viewers ’ interest .
Instagram offers several ways for you to share videos including on your Stories , feed , via IGTV , and through Instagram Reels . Instagram ’ s latest algorithms put a significant focus on video , primarily Reels . It ’ s time to find a trending Reels sound and get creative with your content !
14 . Use Canva or Other Design Apps
Even if you don ’ t have a graphic design team in-house , that doesn ’ t mean your social media posts need to always be static content and Stock images . Design apps like Canva offer anyone the ability to create unique and branded posts with a few taps on your keyboard . Be sure to upload your fonts and hex codes for your brand colors to ensure your content is consistent and cohesive with your multifamily branding .
15 . Have Fun With Your Content
Social media is not all business . It ’ s important to have fun with what you share . After all , if you don ’ t like the content you are sharing , why would your followers ? Use every post as an opportunity to experiment with any of the above tips and bring new life to your account .
We encourage our clients to take a data-driven approach and think holistically about where social media fits into their larger online strategy . Who is your buyer persona ? What goals are you trying to accomplish ? How can your online platforms help you accomplish these goals ?
Once your strategy and team are aligned , you can position your property for digital marketing success . The important thing to remember is to be consistent , be present , be reliable , and be a resource for your residents .
Ashley Tyndall is the Chief Relationship Officer , and director of business development at Swiftly www . aamdhq . org SEPTEMBER 2022 TRENDS | 35