Cake Chat
Cake Chat with Amber Comadira-Smith from Cake with Amber
Amber shares her cake expertise so you can sweeten-up your cake skills and create amazing cakes with confidence !
DESIGN BRIEF : WHAT IS IT AND WHY DO YOU NEED IT ? Fact : you can ’ t create a good cake without knowing the type of event your catering for or what the client actually wants # truth
That ’ s why the first step to starting ANY new cake project involves filling out a ‘ design brief ’ ( yay for planning !).
* crickets chirping * * person in the back hesitantly raises their hand * " What is this design-brief-thing exactly …?"
Good question . Let me explain this mysterious document to you … To keep it simple , a design brief is the ‘ who , what , when and why ’ form for ALL cake orders , that ’ s completed by yourself and your client at the start of EVERY cake project .
The brief contains the core details for your cake order - anything from design aesthetic to cake flavours - giving you a clear direction and reference for your cake design throughout the cake-making process .
The type of questions on the brief should go beyond the usual ‘ what event is it for ?’ questions you field on Facebook - it asks you to take an in-depth dive into the needs of the client and the emotional message you need to convey with your cake design .
Apart from the usual ‘ when ’ and ‘ where ’ questions , here ’ s a few examples of the type of insightful questions I want to see on your design brief :
“ Does the cake need to reflect a specific theme , idea or message ?” Is the cake you ' re making celebrating a happy 21st birthday in a las vegas theme ? Or maybe it ’ s a more feminine , thoughtful cake for someone who ’ s been unwell ?