Social Media Strategy When You Accept or
Launch a New Gig, Start-up or Spin-Off
and selected what would become part of our
marketing outreach.
W
e just stood up a brand new company,
Enable Women! Our newly incorporated
company is international and works with an entire
new team of leaders and officers for our company.
We are not only a for-profit entity but also have a
not-for-profit entity that will help combat
homelessness for women and their families.
We are very excited about our new enterprise and
looking forward to helping women and men
around world have access to easy-to-use and
affordable technology and apps. Through a onestop digital platform anyone will be able to use
mobility or traditional business structure to
manage business in the office or on the go. We
believe that our approach will help entrepreneurial
women, even those in remote places, start and
grow a business. Additionally, we believe we can
help women find their voice and create a global
movement towards a fair and equal place for
women and men to launch and grow their own
businesses.
We found it very interesting as we worked
together on our formation asking when, where,
why and how we would be including so many
social media platforms and resources. At Success
in the City we grew into the social media platforms
we use today. As new social media technology,
apps and resources emerged we tested, evaluated
Starting with a brand new business our team
debated, shared and challenged what the musthave social media platforms would be imperative
for our new business and non-profit. Keep in mind,
we are an international company, dispersed
throughout the US and Australia. We not only
operate from different time zones but our cultural
views and opinions can be quite varied.
Our team decided that our must use social media
tools would be Twitter, Facebook, LinkedIn,
Pinterest and Google+. There are many, many
wonderful social media resources but that is where
we put our stake in the ground for our social media
communications.
From the perspective of when we launched Success
in the City in 2006 the world of social media has
made many changes and incredible strides. We
launched our new business with virtually no social
media followers, yet enjoy thousands of followers
on other platforms each of use. So what do you do?
Here are a few of our strategies that may be useful
to you the next time you start a new endeavor or
spin-off a new business from where you are now.
Because I am considered the Google+ expert on our
team I am managing our new Enable Women page.
One thing I am happy to see that Google+ has
brought back with the recent changes from their
original launch is the ability to update the About
page. This to me is one of the most important page
for you to stand-out on Google+. Even if you do
not plan on using Google+ as part of your social
media strategy, set up an about page and fill in as
much information as you can.
Strictly Marketing Magazine September/October 2016
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