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October Euro launch for HBO Max

HBO Max , WarnerMedia ’ s direct-toconsumer streaming platform , is due for launch in Europe in late October with Sweden , Denmark , Norway , Finland , Spain and Andorra being the first six European countries where the all-new streaming experience will be made available .

In 2022 , HBO Max says it will become available in the following 14 additional territories as part of its phased global roll-out : Bosnia and Herzegovina , Bulgaria , Croatia , Czech Republic , Hungary , Moldova , Montenegro , North Macedonia , Poland , Portugal , Romania , Serbia , Slovakia and Slovenia . Additional territory launches are also planned for 2022 .
HBO Max will offer a world of high-quality entertainment from WarnerMedia ’ s beloved content brands , including Warner Bros ., HBO , DC and Cartoon Network , as well as US and international Max Originals , all in one place for the first time in Europe .
“ This is a historic moment as HBO Max lands in Europe ,” said Johannes Larcher , head of HBO Max International . “ WarnerMedia movies and
series like Harry Potter , Game of Thrones and
The Big Bang Theory are passionately consumed by fans all across Europe , and HBO Max has been created to provide them with the most intuitive and convenient viewing experience to watch these and a diverse range of other amazing titles .”
“ The unique and exclusive combination of iconic content from Warner Bros ., HBO , DC , Cartoon Network , Max Originals , including local productions and more , creates a streaming platform that fans in Europe will love ,” added Christina Sulebakk , general manager , HBO Max EMEA . “ We see enormous potential as we roll-out the all-new , supercharged streaming
platform across the region .”
HBO Max will be available to new customers as well as existing customers of HBO España , HBO Nordic , HBO Go and HBO Portugal ( billed either directly or via eligible partners ).
In May 2021 , HBO Max celebrated its oneyear anniversary in the US and in June 2021 , it launched in 39 territories across Latin America and the Caribbean , marking its first availability outside the US .
Existing deals in place with Sky mean it won ’ t be possible to launch HBO Max in the UK until 2025 . The deal , which includes HBO content and Warner Bros . movies , will also prevent the service from launching in Germany and Italy .
Earlier in 2021 , Jason Kilar , WarnerMedia ’ s chief executive , admitted he was “ spending a lot of time thinking about what happens ” after the Sky deal runs its course . “ There is tremendous opportunity for us to have HBO Max in the UK , Germany and other markets . Of course , I ’ m thinking quite heavily about that ,” he said . “ As a leader , I need to make sure we set a record for how fast we go global . We ’ re 10 months into it , and about to go from one to 61 countries , and we won ’ t stop there .”
EBU : 5G broadcast , DTT infrastructure sharing OK
Two new EBU reports
conclude that a 5G Broadcast
system could be safely
introduced alongside existing
DTT in the contested UHF
band , and that existing
broadcast towers could be
used to significantly enhance
the coverage and minimise
the cost of roll-out of this new
technology .
5G Broadcast is an addition
to the 5G standard that could
bring free-to-air content to
mobile phone users without
the need for additional
receivers to be built into
handsets and for the user to
get a subscription .
The first report , 5G
Broadcast Network Planning
and Evaluation , EBU TR
063 , confirms that existing
broadcast infrastructure
( High Power High Tower
and Medium Power Medium
Tower ) could have a role to
play in 5G Broadcast and that testing should continue in this area .
HPHT and MPMT contribute to cost efficiency , but for good coverage in all environments , they should be complemented with Low Power Low Tower ( i . e . cellular networks ) particularly in urban environments , the report says .
EBU TR 063 also stresses that due to practical and regulatory constraints at national and regional boundaries , hybrid 5G broadcast networks could be partially operated in MFN ( Multiple Frequency Networks ). Although this lowers the spectral efficiency below that achievable by pure SFN ( Single Frequency Networks ) setups , the gains would outweigh the losses . The report also assesses the
capacity ( in bitrates ) offered by the various network topologies .
The second report , Compatibility between 5G Broadcast and other DTT systems in the sub-700 MHz band , EBU TR 064 , looks at how 5G Broadcast and existing DTT could co-exist in the UHF band currently used by DTT alone and evaluates three possible scenarios for the introduction of 5G Broadcast in the sub-700 MHz band .
It concludes that the reuse of coordinated GE06 DTT frequencies by 5G Broadcast seems to be the most practical way for early introduction of 5G Broadcast in the concerned band . The report also shows the benefits of standardising an 8 MHz bandwidth for 5G Broadcast to maximise the efficiency of spectral usage .
4 EUROMEDIA