sep oct joomag | Page 7

BT , Edgio unveil MAUD enabled CDN

BT Group is to collaborate with Edgio as its first partner to integrate its CDN into BT ’ s MAUD technology solution . In the coming months , they plan to trial delivery of EE TV content on some STBs in the live network .

Having unveiled MAUD in December 2023 , this collaboration takes the technology from proof of concept to real-world application with the first live CDN deployment , paving the way for other CDNs to follow .
With the continued demand for live content and the rise of on-demand services , MAUD is a key solution for ISPs to manage ever increasing traffic loads . Using ‘ multicast ’ to combine single streams into a shared stream , directing it to those that want to watch the action , MAUD efficiently delivers live streaming over the internet . This technology enhances viewer experiences by providing a more reliable , quality-focused , and sustainable delivery of live streaming .
Enhanced content delivery efficiency from MAUD is expected to yield cost savings for CDN operators as they can achieve seamless scalability without needing to expand hardware caches . For large scale sporting events such as the World Cup or the Euros , this can be especially valuable as it enables CDN operators instant and guaranteed scale to meet demand from millions of concurrent viewers .
MAUD enabled CDNs also offer an environmentally sustainable solution for content providers . Using up to 50 % less bandwidth during peak events , MAUD technology reduces energy consumption through the use of fewer caches . For content providers , integration with the MAUD-enabled CDN requires no changes to their end player
Having unveiled MAUD in December 2023 , this collaboration takes the technology from proof of concept to real-world application apps .
“ BT Group ’ s goal is to develop an efficient live streaming solution that addresses the needs of players within the content delivery path ,” commented Howard Watson , chief security and networks officer at BT Group . “ Partnering with Edgio , we ’ re pioneering an effective content delivery system that seamlessly
integrates with CDNs , making it accessible for external content providers .”
“ Having worked with BT Group since the inception of MAUD we ’ re delighted to be the first CDN to serve content through it ,” added Emma Whitmore , group vice president EMEA at Edgio . “ By reducing congestion in the core of telco networks , clients will benefit from a more consistent , high-quality experience . Combined with the seamless integration of our content providers , clients can easily adopt this technology in markets where there is a mix of solutions across the network .”
A + E Networks : UK FAST channels on Plex
Streaming media company
Plex has confirmed that A + E
Networks EMEA , a joint venture
between Hearst and Sky in the
UK , will offer five FAST channels
soon streaming on Plex in the
UK .
A + E Networks EMEA content
on Plex will include popular
shows and series from both the UK and the US , featuring history , true crime , mystery , and world war stories . The channels launching are Inside Crime , History Hunters , World War TV , Mystery TV and Deal Masters .
Plex combines free adsupported TV with ad-supported VoD to , on its own , reach more than 22m monthly active users globally . Plex currently has widely available AVoD and live TV offerings in over 180 countries . Plex has partnered with A + E EMEA to offer its content in the US since 2020 . Other Plex content partners include
Lionsgate , New Regency ,
Banijay Rights , Fremantle Trinity
Creative , Kaleidoscope Films
and Signature Ent .
BBC Player extends Poland reach
BBC Studios ’ multi-genre VoD
service is launching on Polish
platform CDA . BBC Player will
be available to the entire CDA
Premium subscriber base ,
providing them with a wide
range of BBC programming .
BBC Player is the local ondemand
destination for BBC
content in Poland . CDA Premium
subscribers will be able to
stream curated content selected
solely for the platform , as well
as shows from BBC Studios ’ linear channel portfolio -BBC Brit , BBC Earth , BBC Lifestyle , BBC First and CBeebies . This follows the successful launch of BBC Player on CANAL + in June 2022 and online streaming service PLAY NOW and PLAY NOW TV .
‘ This deal marks the expansion of our on-demand platform in Poland , allowing even more people to stream BBC Studios ’ award-winning content ,” commented Bartosz Witak , general manager for CEE at BBC Studios . “ Complementing our existing suite of linear BBC channels on CDA , I am proud to be providing CDA Premium subscribers access to a selection of dramas and factual shows ‘ on the go ’.”
EUROMEDIA 7