UEFA unveils new Champions League brand
With the launch of the innovative new UEFA Champions League format , governing body UEFA says it is unveiling ‘ Kick of Light ’ – a new UEFA Champions League brand identity , designed to support the latest evolution in the world ’ s most famous club football competition .
The UEFA Champions League delivers what the body calls unique , emotional and captivating experience for clubs , players and fans alike . Those characteristics are at the heart of the new brand , which includes a reworking of the iconic starball and accompanying visuals – the ultimate stage stadium and its striking starball dome .
Kick of Light is based on the characteristics of a prism , which breaks white light shone through it into an endless array of colour . The UEFA Champions League starball and the stadium dome are now made of glass , and the colours move playfully around the edges of the stars , representing the array of clubs competing in the league phase . While the brand identity has evolved , iconic elements such as the logo remain unchanged .
The brand essence of the UEFA Champions League is ‘ the best of the best on the ultimate stage ’. Kick of Light
The UEFA Champions League delivers what the body calls unique , emotional and captivating experience for clubs , players and fans alike . stays true to this ethos by maintaining a premium , sophisticated and prestigious look and feel . UEFA ’ s primary goal in the development of Kick of Light was to create a younger , more modern expression of the brand that still engages established fans of the UEFA Champions League . It is important to tailor the competition ’ s identity to digital communications and social media , particularly to connect with younger fans .
The new brand will appear in all aspects of
UEFA Champions League marketing , digital media , licensing , events and broadcasting . Comprehensive toolkits have been created to enable UEFA and its partners to activate the brand in a consistent and coherent way worldwide .
The new brand also features a slightly refined re-recording of the UEFA Champions League anthem , one of the most recognisable in the world of sport and entertainment . Its original composer , Tony Britten , has enhanced the orchestration and re-recorded the music with a hand-picked orchestra and the internationally renowned choir Tenebrae .
Serie A , Ligue 1 go DTC in UK
|
Platform-based football media company OneFootball and Lega Serie A have agreed a partnership to deliver coverage of Italy ’ s top-flight football league to fans in the UK and Ireland for the 2024 / 2025 season . Through the newly launched Home of Serie A , the direct-to-consumer streaming service will provide live access to all 380 Serie A matches .
By integrating Home of Serie A channel into its offerings , One- Football continues to expand its portfolio of OTT partnerships , which already includes streaming services from Sky Deutschland , DAZN , MagentaSport
|
and Deutsche Fußball- Bund ( DFB ).
Each Serie A livestream will be complemented by shortform video content , including
in-match and post-match highlights and other shoulder programming .
Fans can purchase and stream single matches on a payper-view
|
basis for £ 4.99 (€ 4.07 ) per match or choose a Team Pass for £ 79.99 or a Season Pass for £ 99.99 granting access to all the 2024 / 2025 season matches .
Flexible streaming options are available on the OneFootball platform , which includes mobile , desktop , and connected TV applications . Within the Home of
|
Serie A all matches will be made available throughout the season ; eight games per match round will be accessible exclusively on OneFootball platform , and the remaining two will be co-exclusive ( with TNT Sports ).
Meanwhile , LFP Media will broadcast every Ligue 1 McDonald ’ s match to fans in the UK and the Republic of Ireland via its Ligue 1 Pass streaming platform . The service costs £ 9.99 per month .
The Ligue 1 Pass will include Ligue 1 McDonald ’ s matches as well as a wide variety of original content produced specifically for the platform , plus several innovative functionalities that will be rolled out throughout the season .
EUROMEDIA 5