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Samsung expands mobile cloud gaming to Europe
Samsung Electronics is
expanding its mobile cloud
gaming platform into the
European market, giving more
players instant access to top
mobile games on their Galaxy
devices without the need for
downloads or installations. The
beta rollout has begun, starting
with the UK and Germany. This
phased release introduces
“ We’ re helping games and services reach new audiences, boost engagement, and improve retention.”
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access to a growing catalogue of premium mobile titles, making it easier for more players to jump in, discover, and play.
Samsung says it is also levelling up the mobile experience. Samsung’ s Mobile Gaming Hub is being redesigned as the central destination to game on Galaxy devices. Later in 2025, players can expect more ways to discover games across every genre, along with innovations that make the Mobile Gaming Hub more intuitive, connected, and social.
“ Nearly a year ago, Samsung officially commercialised our mobile cloud gaming platform in North America, and since then, it has quickly become a preferred distribution channel for our partners to reach
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millions of Galaxy device owners,” said Seline Sangsook Han, EVP of service business team, mobile experience( MX) business at Samsung Electronics.“ With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’ re helping games and services reach new audiences, boost engagement, and improve retention. Now we’ re expanding that access to Europe.”
Samsung is set to deliver a next-generation redesigned Mobile Gaming Hub experience that will provide deeper personalisation, smarter tools, and new ways to connect with games and communities. Players can expect a more unified destination for all their mobile
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gaming needs, including playing their favourite games, watching gameplay content, engaging with in-game communities, and using integrated AI tools to support gameplay and discovery.
Samsung’ s scaled expansion into Europe, paired with ongoing innovation across its mobile gaming experience, delivers a premium way to access top games for more users, offering an experience at scale not seen on other mobile platforms. This user-first approach, combined with direct distribution to millions of pre-loaded Galaxy devices and a competitive 80 / 20 revenue share model, unlocks a new level of visibility, profitability, and growth for Samsung’ s mobile partners.
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EUROMEDIA 7 |