SEOResellerUSA The Elements of On-Page SEO | Page 5

Reasons to use on-page SEO for
improving website rankings
There are many reasons why on-page SEO is widely used today. The most common reason, however, is
pretty simple to understand: the use of on-page SEO helps owners of web pages earn more visibility on
the world wide web. The current practices of on-page SEO approach achieving web visibility by
modifying and enriching certain elements of a web page. Some of these essential elements include meta
tags such as title tags, meta descriptions, and heading tags.
Meta tags provide search engines with information about any given web page. These web page elements
get placed in the head section of the code of a website and help define the contents of the web page. When
used properly, a search engine generally reads these tags, compares the tags with the related keywords of
the web page with the web page's content, and determines a search ranking based on that information.