SEOResellerUSA The Elements of On-Page SEO | Page 11

To improve website loading speed, you can reduce the size of the images on your webpages. If you use a
plugin like WordPress or Shortpixel, which offers you up to 100 free images a month, you’ll be able to
compress and customize your image automatically and immediately. You should also minimize HTML, since
every HTML character takes time to load. If you use WordPress for your business blog, focus on using text
editor instead of visual editor so you can minimize unnecessary HTML on your webpages.
It’s also best to ensure that your target keyword is in the title of your blog entry, as well as the heading tags
and meta description. It’s still a good idea to strategically place keywords in your content. However, you
should keep in mind that keywords aren’t all there is to SEO. It’s best to include your target keyword in your
articles, according to a 2M keyword study in 2016, where it was revealed that there is a correlation between
strategically placing keywords and keyword rankings. The keywords also show searchers that your page is
the most relevant when customers are looking for specific products and services. For instance, if you’re
looking for new shoes, you can search for “shoes” or you can search for “high heels.” You’re likely to find
more of what you’re looking for if the keywords match a shopping site, which makes the process easier. Just
make sure the keyword doesn’t appear too many times in one article or blog post, since it can look like spam
and appear unnatural. This takes away from the validity of your site and may turn customers away.
Remember that you don’t have to include exact keywords in your content, you can include synonyms and
stop words in your keyword list. Google has the intelligence to figure this out so that searchers can still find
you. If you make sure your content is on point and engaging, you’ll bring more people to your website.