SEOResellerUSA SEO-Friendly Web Design What To Know | Page 10

Along with effective website content, properly targeted keywords also
help increase website visibility in search engine results pages.
Keywords are generally the words or phrases that web users type into
search engines, so they can find a variety of web pages. The more
targeted or focused the keywords are, the higher the chance that a
particular web page will rank higher for that corresponding keyword.
Another basic element of SEO friendly web design is relatively new to
the world of SEO, but it is an adaptation of web design practices from
the past. The accessibility of content on a web page plays an even
larger role in how search engines access the content. A lot of search
engines prefer content presented in accessible places, such as
immediately displayed on the front page of a website or blog. Content
displaying technology like infinite scrolling is now said to complicate
how search engines see content since it diminishes older content in
favor of newer content.