SEOResellerUSA How to Make Website SEO Friendly | Page 18

Don’t forget about off-page optimization as well. This term
refers to manage the way your website marketing tactics are
used. Off-page optimization includes links on other website
and mentions on social media. These factors make your
website and company more reputable and can increase your
search engine rankings. Off-page optimization, as well as the
factors listed above, can also increase website traffic, which
can result in more users who could turn into customers.