SEOResellerUSA Backlinks in Search Engine Optimization | Page 8

Another benefit of backlinks is that it creates new and beneficial relationships. When there are
backlinks to your site on various websites, you’ll get in touch with clients you may not have
reached with other forms of marketing. Search engines are the only way that possible clients
can get in touch with you, especially if your business is primarily based online or your website
is a main form of advertising for you. If a searcher was referred to your website by another
reputable website. They’ll find great content on your website which will make them interested
in your business and possibly follow up with you. Some searchers may also see features on
your website like your social media pages or newsletter links and may take advantage of these
links to stay connected to your business.
Backlinks can also be helpful if you’re looking for more social media or blog followers.
There’s a good chance that you’ll get more followers than you anticipate, especially if you
interact with your followers regularly.
Backlinks provide promotion as well. To put this in perspective, having a backlinks is like
going to an event where you don’t know anyone except for one friend. However, that friend
introduces you to other guests. By the time you leave the event, you’ll have a network of
people to call on to come to your “party” (i.e. website). The website visitors are the people you
were introduced to, and the original website is the friend who introduced you to other guests.
Backlinks can give people access to your site who didn’t know about your business before, and
the host site for the backlinks can make your company even more reputable.