SEOResellerUSA Backlinks in Search Engine Optimization | Page 23

Authority is necessary because the backlinks help to give your brand more relevance. When
your backlinks are related to your content and vice versa, you’ll gain more credibility with
searchers. Those who are searching for your website will feel more comfortable and you’ll
receive higher ranks on your pages because of the links. This can increase the number of
customers on your page as individuals are much more likely to both visit your website and go
to the links if they feel that your information and online presence is trustworthy. This way, the
search engines won’t be the only ones giving your WebPages a high ranking; users will provide
you with a high ranking as well.
You also need backlinks to benefit your brand. Backlinks are essential if you want your
company to become a household name or a common name among businesspeople. If your
brand name is connected with worthwhile links that users can see each time they access the
content, users will associate you with the information they saw in the links. This increases
brand recognition and serves as an effective form of advertising.