SEOResellerUSA Backlinks in Search Engine Optimization | Page 14

Backlinks are crucial for several reasons. End users and search engines need backlinks. When it
comes to search engines, backlinks assist them in determining how reputable and relevant your
website is for the top surrounding your website. Backlinks also serve as a signal to search engines
that several external websites are supporting your content. If several websites link to the same
website or webpage, search engines translate that to mean that the content is worth connecting to,
which means it’s worth ranking higher on search engine results pages. For quite some time,
backlink quantity was a sign that your webpage was popular among searchers. These days, there
are algorithms like the Penguin update from Google designed to assist with several other factors
associated with ranking. Pages that have a higher ranking based on the quality of the backlinks
the pages are getting from external sites; the quantity of the backlinks is less important.
Backlinks are also essential for the end user. For an end user backlinks connect internet searchers
with details that are similar to content on other websites and resources. For example, when an end
user reads a page discussing how more people are starting their own businesses, they may scroll
down to see a link with a study discussing the rise of entrepreneurship and the reasons more
people are branching out and creating their own companies. In this scenario, the backlink
provides a connection for the information that the searcher is interested in. The external link
makes the current page more reliable when it comes to looking up pertinent details.
Once you know the importance of backlinks, you can acquire links to your site by using tools like
Moz and Buzzstream so you can manage your link and optimize them.