SEO & Web Design Toronto SEO - Drive Traffic and Grow Visibility | Page 3

Learning Search Engine Optimization (SEO)
• Search engine optimization, abbreviated as SEO, is enhancing a website’s visibility
through a search engine’s search results. To this end, you’ll want your site to appear as
frequently as possible at the top of a search results page; so that it’s one of the first
things a visitor will see when they click “search.” For example, if you have a site for your
company consultation business, new customers looking for such a business in Toronto
will type in keywords along the lines of “Toronto Company Consultation” in the search
engine. Your goal is for your particular site to become one of the first they see by having,
increasing your chances of boosting business and traffic considerably.
• Index
– All of the biggest search engines on the internet use web crawlers to find pages for
their algorithm, meaning they can automatically find indexed pages that are found
on other search engines. For you, this means that once your site is indexed by one
search engine, it has a significantly higher chance of being picked up by bigger search
engines as well.
•
Standing
– There are many things you can do to increase the standing of your website for search
engine results. The most obvious method is to write content that uses keywords that
will be commonly searched for. Going back to our first example, if the most people
searching for a company consultation service in their area type in keywords like
“company consultation” or “Toronto company consultation,” then those are the
keywords you’ll need to put in your written content.