see that the 3rd spot is a really weak competitor and also we see there are 2
videos ranking in the top, which are weak also.
The 3rd spot is showing us something extremely important to get in the top, and
is evidence that it is doing a better job than the URLs below it.
This spot is way better optimized than the other 7 spots below. You can see the
administrator placed the keyword in the Title, in the URL (buying an exact match
domain, which is a lot more powerful than creating an inner page with the
keyword) and the keyword is used at the beginning of the description text.
What we can do in order to rank at the top with this keyword is do everything
this competitor has done plus build a lot more high quality backlinks at a natural
pace; more on that in the Last step. This will definitely outrank this competitor,
as well as all the others that are below it.
Remember, you need to be worried about the top competitors, not about the
millions of pages that are below them.
Finally, here you see a list of the keywords and the number of weak spots that
they have for us to rank our pages at the top of Google for every one of those
hungry audiences waiting for us to satisfy their needs.
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