pointing to different parts inside of the domain itself, like a link located in
the home page liking to another one of its pages.
External Backlinks are the links that point at (target) any domain other than the
domain the link exists on (source).
If another website links to you, this is considered an external link to your site.
Similarly, if you link out to another website, this is also considered an external
link.
Experienced SEOs believe that external links are the most important source of
ranking power. This is because external links pass "link juice" (ranking power)
differently than internal links because the search engines consider them as thirdparty votes. (Taken from Moz.com)
Here we may also see that only 6 external links (or unique external domains) are
pointing to this URL. This is very low and it can be considered as a really easy to
beat page. I myself like to find a number below 50 as well. Remember the lower
the weaker and easier it is to outrank.
4. YouTube Presence: the presence of YouTube videos at the top are a great
indicator of an easy to rank keyword. YouTube Videos are really easy to
rank too. In that way you may rank a YouTube video and use the
description box to place a link to the page you want to rank at the top of
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