The feature that I want to show you now is called Domain Authority, and
according to Moz.com Domain Authority represents Moz's best prediction for
how a website will perform in search engine rankings.
Moz calculates this metric by combining all of the other link metrics—linking
root domains, number of total links, MozRank, MozTrust, etc.—into a single
score.
Over 40 signals are included in this calculation. This means your website's
Domain Authority score will often fluxuate. For this reason, it's best to use
Domain Authority as a competitive metric against other sites as opposed to a
historic measure of your internal SEO efforts. Domain Authority is scored on a
100-point, logarithmic scale. (Taken from Moz.com)
Let’s take a look at the Domain Authority for the top Google website under the
“potty training boys” audience:
As you can see, 86 out of 100 is kind of high. This is considered an Authority
Domain. I myself like to be below 50 points to consider the Domain an easier
target to beat. Remember the lower the weaker and easier it is to outrank.
2. Presence of Authority Pages: now let’s see what Moz has to offer about
the ranking potential of a specific Page.
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