This number
represents the number of competitors we
would need to face with this term, but we don’t need to analyze all of them, we
just need to analyze and spy on the top 10 because they are the best 10 out all
these millions of competitors.
In a race you wouldn’t need to be worry about all of the competitors that will be
competing with you, you just need to be worry about the top ones. If you do a
better job than they do, then you will be the best of all then.
Now that we know who are our real competitors let’s see how good they are to
be able to rank at the top of Google. Let’s see what Google is looking at on them
that has caused them to decide to place them at the Top.
1. Presence of Authority Domains: for Authority Domains we mean domain
names that have a really powerful presence on Google for a long time.
Those Domains might be Amazon.com, Ebay.com, apple.com,
Walmart.com, etc. If you see that a lot of authority domains are in the top
of Google that is not a good sign, because they will be really difficult to
outrank.
There is a really great way to identify the authority of a domain by using the free
Open Site Explorer tool provided by Moz.com
What is Moz?
Moz is a well-established company from Seattle founded back in 2004. Their
principal focus is “Online Data analysis,” and they are extremely good at it.
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