You will need to make sure that all audiences (keywords) are relevant to the
product, this is extremely important because you might be wasting your efforts
analyzing the wrong audience, like “potty training for puppies” for this example.
What we are going to do right now is to analyze every one of the top 10 pages of
Google for every one of these keywords and see what exactly those competitors
are doing to get ranked at the top. We will spy them and see if we can do it
better than they do.
Remember, Google is a coded machine, if you try to
mimic and do a better job than the sites that are ranking
at the top for a particular keyword; is definitely possible
you can outrank them. The word Ranking means that the best performer will be
always on top.
For that reason there is a set of components we will need to give a look into in
order to know how weak a competitor in the top of Google is and then
determine how accessible the audience is to place our new websites there.
Those 4 components are:
1. Domain Authority
2. Page Authority
3. External Backlinks
4. YouTube Presence
Before I give you more details on these components, let’s pick a keyword among
the ones we have found and let’s identify our top 10 most important
competitors which we are going to face in this search engine battle.
I will use “potty training boys” for this example. As you can see below, here we
have the top 10 competitors ranking in Google.com with this particular term:
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