Now you are done with Step 1. It’s time to find the audience that will make you
money.
Step 2: Find a massive audience… Guarantee your Traffic…
Now that we have found the weapon we will use to make money online, it’s
time to find a hungry audience that perfectly fits into this product. We are going
to find people with needs and questions whose answers will be satisfied with
the product we will offer to them. Here I mean Keyword Research.
I like to call it audience research because the keywords are the representation of
real people that have a common need to be
satisfied.
For this we are going to use the new Google
Keyword Planner. Google itself has created an
extraordinary tool that can tell us the exact
needs of people. The amount of times a specific keyword is used to perform a
search on Google.com will tell us the size of a particular audience.
The process goes like this: A mom from (let’s say New York) needs to potty train
her little boy. She goes to Google.com and searches for “how to potty train a
boy.”
Then that search is stored in the Google Keyword Planner data together with the
searches made with the exact same keyword from other States in the United
States, as well as the searches made from other countries in the whole world.
All that amount of searches made is the representation of a great amount of
people interested in the exact same thing, which could be satisfied using the
exact same product to all of them at the same time.
Page 21