NEWS
Agri Tourism
Kefiloe Manthata Senwes Journalist
Agritourism is the term given to
farming operations that have turned the farming aesthetic into a somewhat lucrative business and a means of bringing in additional income . More people are jumping at the diverse opportunities offered by Agritourism as a diversification option for their farming operations that do not require them to veer too far off from their primary source of income .
Due to economic hardships and constant fluctuations in the agriculture industry across the world , many farmers , especially those with small , family-owned farms , have found it necessary to augment the agricultural business model and explore new ways of generating income .
South African tourism has , over the past two decades , shot to the forefront of the efforts to pour new life into the country ’ s economic development . Metropolitan and urban areas have a lot to offer in terms of entertainment and luxury leisure activities , but for rural areas and small countryside towns , the tourist appeal has , until now , been lacking . Following on the heels of township tourism renowned for its historical tours , Agritourism creates a niche area for rural communities to leverage their natural charm to appeal to tourists .
THE RIGHT BUSINESS VENTURE FOR YOUR NEEDS There are different forms of agritourism , each with its benefits and pitfalls . Which one you choose to pursue , will depend greatly on your location , the size of your establishment and of course , the energy and resources that you are willing to direct towards the agritourism business .
DIRECT-MARKET AGRITOURISM This form of Agritourism refers to those beautiful , colourful fruit and vegetable stands that you will often spot on the
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side of seemingly deserted stretches of road . The biggest draw-in for this type of
agritourism is the ‘ organic ’ or fresh-fromthe-farm element to it . Farmers sell fruit and veg , canned items and other organic products directly to consumers either at markets and fairs or on the farm itself , often alongside other agritourism offerings .
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Plant with VISION Cut losses with PRECISION
SENWES SCENARIO | LENTE � SPRING 2020 49