N UUS
farmer is. Through this they
tell their country farming
story in a unique way, in
an urban style, to connect
with people in the city.
He also compared their
Kansas farming community to
the Free State in that their state
is the heartland of America,
with the Free State province
having a similar connotation
in South Africa. They are
proud fifth generation
farmers with Greg
himself, brothers Nathan
and Kendall, as well as
little sister Laura also
appearing in some videos.
Apart from getting the
message across, they also
have unique lines like “We’re
running green John Deere
tractors”. Their main objective
is that a farmer should tell his
•••
own story through music. “This
way you are transparent and a
personal story is always real”.
The message he portrayed was
that a farmer is resilient, never
gives up and that growing food
for the people is his business.
The president of Free Sate
Agriculture, Dan Kriek, said
afterwards that Greg showed
everybody that farmers
everywhere have the same issues
and thanked Greg for his new
way of portraying farmers.
Greg said lastly that although
they have all the attention
with millions of followers, they
still really still don’t realise
the importance of what they
are doing. “All we do know
is that we are farmers and we
love what we’re doing”.
For more information visit
www.petersonfarmbros.com.
SENWES
SENWESScenario
Scenario • •June/July
Okt/Nov 2015
29