Senwes Scenario October/November | Page 80

0000 Protek Nip-it Alphatrin Ad AFRIKAANS.pdf 1 2018/01/16 12:58 PM DIGITAL Raak NOU ontslae van miere! Buite Nip-it Ant Control C • Gereed-vir-gebruik • Wis hele nes uit, insluitende koningin, binne ‘n week • 99% organies M Y CM MY CY CMY K Binne en Buite Knox Ant en Alphathrin • Waarde-vir-geld konsentraat • Reuk- en vlekloos Om meer uit te vind oor ons volledige reeks produkte, kontak ons by 0861 PROTEK (0861 77 68 35) www.protek.co.za Knox Ant: Aktiewe bestanddeel: Diazinon 240 g/l, Registrasienommer: L7175, VERSIGTIG, Registrasiehouer: Arysta LifeScience Suid Afrika (Edms) Bpk. Mpy. Reg. Nr. 2009/019713/07. Alphathrin: Aktiewe bestanddeel: Alpha-cypermethrin (Pyrethroid) 100 g/l, Registrasienommer: L7850, VERSIGTIG, Registrasiehouer: Arysta LifeScience Suid Afrika (Edms) Bpk. Mpy. Reg. Nr. 2009/019713/07. Nip-It: Aktiewe bestanddeel: Hydramethylnon, Registrasienommer: L8579, VERSIGTIG, Registrasiehouer: Prinswer Manufacturing (Edms) Bpk. Versprei deur: Protek, ‘n divisie van PE BEE Agri (Edms) Bpk, Posbus 72, Heidelberg, 1438. Tel (011) 812 9800 of 0861 PROTEK (0861) 77 68 35, www.protek.co.za 78 SENWES SCENARIO | SUMMER 2018 THE KING OF CONTENT Video is leading the online charge By Johan Le Grange Digital Content Specialist E ver heard the saying 'why stand if you can sit or sit if you can lie down?' The same concept applies when it comes to digital media where one could ask the ques- tion: Why would you read if you can listen or listen if you can watch? Yes, news articles on blogs and websites still have their place in online media and podcasts and audio clips are doing the rounds, becoming more and more popular, but video is king of content online. Whether it’s short interviews, tutorials, testimonials, live streams, product endorsements or vlogs (video blogs), video has skyrocketed in the last year and is definitely here to stay. Sharing the right message in the right format, at the right time, on the wrong platform won’t get you anywhere. A recent study conducted by HubSpot (an inbound marketing and sales platform) showed that Facebook (founded in 2004) is the most popular social network worldwide when ranked by the number of active users (2,2 billion), with YouTube (founded in 2005) secu­ ring the second spot (1,9 billion) and WhatsApp (founded in 2009) finishing off the top 3 with 1,5 billion active users. When zooming in on video, YouTube on the other hand, has been adopted by marketers as the most widely-used video channel. According to Wyzowl’s   2018 State of Video Marketing Survey, 87% of marketers share their content on YouTube com- pared to the 68% of marketers publishing video content on Facebook. As consumer demand for visual content increases and social media platforms prioritise video in the midst of ever-evolving smartphones, we at Senwes are determined to bring you even more video content at the highest standards. We would like you to send us a short video of any innovative farming practice that you’re conducting. Whether it’s a creative workaround or an adopted timesaving idea, we are looking for the best boer-maak-’n-plan video. WhatsApp the videos to 076 142 4640.