INNOVATION
IoT
Farmers need
technology tools
that are built
and delivered to
intuitively meet
their needs in an
organised way.
“Vox
Internet of Things”
Slim tegnologie om te
alle tye jou bates te
bestuur
aren’t just about higher yields, but also about being as efficient as
possible, producing more with less and in a sustainable and reli-
able fashion.
The digital Ag industry is still very young. Data is being used
today to make better prescriptions, optimise fertility, spot pest and
disease pressure earlier, manage logistics, etc. Thus, for now the
value of Ag data is defined by the improvements our customers
recognise directly through increased productivity.
A SOLUTION OR “PLATFORM” APPROACH
Too often we’re seeing innovative products from multiple, disparate
ventures that have been created in closed environments, requiring
farmers to purchase and navigate many different applications to
receive a full spectrum of benefits.
Simply put - farmers need technology tools that are built and
delivered to intuitively meet their needs in an organised way. If
we’re asking them to try to shift between a dozen different apps as
they’re planting a field, the digital Ag industry is not meeting their
needs in a realistic manner. As an industry, we need to cultivate
and support new agricultural technology in open, collaborative
platforms or solutions.
CONCLUSION
There’s no question that digital Ag will continue to expand in the
years to come, providing farmers with increasingly powerful tools to
improve harvests and profitability while reducing food security con-
cerns and enabling more sustainable agricultural practices around
the globe. But, at the same time, there are significant challenges
such as: how quickly digital tools can develop and how quickly the
digital Ag industry, farmers and the entire agriculture ecosystem
can adapt to make the most of them.
Peuterwaarskuwing
Voertuigmonitering
Dieremonitering
Nutsmonitering
Slim
knoppie
Besoek ons
by vox.co.za
Abbreviated from: The Age of Digital Agriculture. Mark Young, CTO, The Climate
Corporation.
SENWES SCENARIO | SUMMER 2018
1995 - Senwes Scenario ad 90x250 V1 20180906 FA.indd 1
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