NEWS
STAALMEESTER
CELEBRATES
70 years of agri excellence
Staalmeester , one of South Africa ’ s pioneering agricultural machinery manufacturers , is celebrating 70 years of excellence and impact in 2021 .
Annette Willemse Kommunikasiespesialis
This important milestone affords
the company the opportunity to celebrate its founding , reflect on the years of success , revel in the sense of community that has been forged and excitingly imagine the next 70 years .
“ A lot has happened since 1951 and as we look back on our journey it becomes evident that our combined passion for agriculture and manufacturing has contributed not only to our sustainability but also our status as a preferred and reliable mechanisation partner for small and medium farmers ” says Martin Coetzee , Managing Director of Staalmeester .
GOING FROM STRENGTH TO STRENGTH
Staalmeester was founded by PML
( Meester ) Coetzee in 1951 with the purpose of supplying farmers in central South Africa with well-made agricultural equipment . Today , this vision represents the Staalmeester legacy .
Throughout the company ’ s journey , the Coetzee family has played an integral role and saw three generations joined together by the quest for excellence and impact . During the late 1980 ’ s the proverbial business baton was passed on to Martin Coetzee , Meester ’ s son , who strategically positioned Staalmeester to became a household name . During 2012 the reigns were taken over by Martin ( Jnr ).
Today , Staalmeester is a subsidiary of Senwes Equipment and boasts 108 products on offer , sources and imports agricultural equipment from 11 countries and exports to 18 countries .
“ Over the past seven decades a lot of change has been effected globally and our country has seen a lot of positive change . Despite this , we live in an era where things aren ’ t always built to last and society consumes a lot and throws away even more . I believe that within this reality Staalmeester has impacted the agricultural sector by manufacturing and sourcing reliable and sturdy agricultural equipment ,” says Coetzee .
Asked what he views as the company ’ s most sought after qualities , Coetzee said that Staalmeester prides itself on being an expert in the field of affordable and reliable agricultural equipment . The company furthermore conducts its business through a well-established and diverse network of dealerships and workshops .
For more information about Staalmeester , visit its website : www . staalmeester . co . za
6
SENWES SCENARIO | HERFS � AUTUMN 2021