NEWS
At the back from left to right
is Marcel Lombard, Handre
van Heerden, Frans Drey
er, Thys Grobbelaar and
Bennie Scheepers. In the
front is Hansie Swanepoel,
Susari Koegelenberg and
Norman Botma. Johan
Vosloo and Phillip Nell is
also part of the team.
Senwes Brokerage staff get
their 15 minutes of fame
“In future, everyone will be world-famous for 15 minutes,” said Andy Warhol, an American
artist, director and producer who was a leading figure in the visual arts movement known
as pop art. And now it would appear that Andy’s words are ringing true for the Senwes
Brokerage staff.
By Marlon Abrahams
Senwes Scenario Editor-in-Chief
H
ansie Swanepoel, Susari
Koegelenberg, Norman Botma.
Marcel Lombard, Handre van
Heerden, Frans Dreyer, Thys
Grobbelaar and Bennie Scheepers, all
of whom are based at the Senwes Head
Office, as well as Johan Vosloo and Phillip
Nell, will be the voices behind the Senwes
market reports which will be broadcasted
live each weekday morning from April
2019 to the end of March 2020.
The timeslot of the broadcast is more
or less around 05:45 and can be heard
on the popular Central South Africa radio
station, OFM.
The format of the show, which is part
of OFM’s Before Dawn slot which focuses
on agri-news between 05:00 and 06:00,
06
SENWES SCENARIO | WINTER 2019
involves the show host calling one mem-
ber of the brokerage team for a live tele-
phone interview on various issues regard-
ing local and international grain markets.
The time slot is very popular among
farmers and commodity marketers and
the team have expressed their excitement
and some trepidation at having to play
this vital role in getting information to the
OFM listeners.
Information will be shared on:
• Market prices and Safex closing prices
on white and yellow maize, wheat and
sunflower.
• Market analyses – overview on the
trends between closing prices on the
previous day; identifying reasons for
movements and providing statistical
analyses.
• Market trends – price trends on the
most important international grain
exchanges such as Chicago and
Kansas.
• Local news affecting the SADEC-region
Macro-economic factors – rand/dollar
exchange rate, world political develop-
ments, tariffs/subsidies and local and
world food programmes.
Senwes Granlink’s senior grain market ana-
lyst, Thys Grobbelaar, says it is not a new
idea. “We were on a different radio station
as far back as 2004 for the first broadcast
of this kind. More recently the slot on OFM
was used by another agri-company, but
when the opportunity was offered to us,
we were excited to become involved again
and to share these important market indi-
cators with the audience.”
So if you’d like to keep your finger on
the pulse of what’s happening in the world
of grain marketing, set your alarm for 05:45
each weekday morning and don’t miss the
guys enjoying their 15 minutes of fame!