Senwes Scenario June / July 2019 - Page 8

NEWS At the back from left to right is Marcel Lombard, Handre van Heerden, Frans Drey­ er, Thys Grobbelaar and Bennie Scheepers. In the front is Hansie Swanepoel, Susari Koegelenberg and Norman Botma. Johan Vosloo and Phillip Nell is also part of the team. Senwes Brokerage staff get their 15 minutes of fame “In future, everyone will be world-famous for 15 minutes,” said Andy Warhol, an American artist, director and producer who was a leading figure in the visual arts movement known as pop art. And now it would appear that Andy’s words are ringing true for the Senwes Brokerage staff.  By Marlon Abrahams Senwes Scenario Editor-in-Chief H ansie Swanepoel, Susari Koegelenberg, Norman Botma. Marcel Lombard, Handre van Heerden, Frans Dreyer, Thys Grobbelaar and Bennie Scheepers, all of whom are based at the Senwes Head Office, as well as Johan Vosloo and Phillip Nell, will be the voices behind the Senwes market reports which will be broadcasted live each weekday morning from April 2019 to the end of March 2020. The timeslot of the broadcast is more or less around 05:45 and can be heard on the popular Central South Africa radio station, OFM. The format of the show, which is part of OFM’s Before Dawn slot which focuses on agri-news between 05:00 and 06:00, 06 SENWES SCENARIO | WINTER 2019 involves the show host calling one mem- ber of the brokerage team for a live tele- phone interview on various issues regard- ing local and international grain markets. The time slot is very popular among farmers and commodity marketers and the team have expressed their excitement and some trepidation at having to play this vital role in getting information to the OFM listeners. Information will be shared on: • Market prices and Safex closing prices on white and yellow maize, wheat and sunflower. • Market analyses – overview on the trends between closing prices on the previous day; identifying reasons for movements and providing statistical analyses. • Market trends – price trends on the most important international grain exchanges such as Chicago and Kansas. • Local news affecting the SADEC-region Macro-economic factors – rand/dollar exchange rate, world political develop- ments, tariffs/subsidies and local and world food programmes. Senwes Granlink’s senior grain market ana- lyst, Thys Grobbelaar, says it is not a new idea. “We were on a different radio station as far back as 2004 for the first broadcast of this kind. More recently the slot on OFM was used by another agri-company, but when the opportunity was offered to us, we were excited to become involved again and to share these important market indi- cators with the audience.” So if you’d like to keep your finger on the pulse of what’s happening in the world of grain marketing, set your alarm for 05:45 each weekday morning and don’t miss the guys enjoying their 15 minutes of fame!