NEWS
Senwes leads call to
support local farming
By Kefiloe Manthata
Senwes Journalist
I
n January 2019 Senwes set a chal-
lenge to South African companies
to answer the call to assist farmers
who are suffering the conditions of
drought and a drop in red meat prices.
Following Agri SA’s call to “braai the farm-
ers’ problems away” Senwes launched a
#braaivirdieboere campaign.
The success of the #braaiforthefarmers
birthed a Senwes campaign to educate
consumers on the importance of suppor
ting local farmers. Since then, Fridays at
Senwes have been dedicated to affirming
the commitment that Senwes has made to
support local commodities.
Senwes donated 150 heads of cabbage,
bought from the Thobo Trust anchored
Itokisetseng vegetable garden project, to
the Christmas Tree Project beneficiaries.
First up in the spotlight was firm
favourite, chicken! Senwes staff enjoyed
an array of different chicken dishes. We
followed up with milk and then potatoes
and learned interesting facts about how
much of each of these commodities we
consume daily.
The campaign took a heart-warming
turn the following week when we put the
spotlight on cabbage. Most recently, we
have put vegetables at the forefront of the
#forethefarmers campaign. The call for
this winter is to buy local vegetables, stay
healthy and support local farmers.
The point of this campaign is to remind
us of Senwes Chief Group Executive
Francois Strydom’s words saying “whether
you are in agriculture or not, the truth is
that every single South African is part of
the agri-value chain, the food and pro
ducts you consume daily were grown on a
farm. It’s about food security.”
SENWES SCENARIO | WINTER 2019
09