Theme:
Mindshift
INNOVATION
THE TECHNOLOGY SHIFT
Today's producers will have to make a mindshift in terms of their farming operations with
challenges becoming more pronounced. Producers will have to take advantage of new
technologies to optimise their farming operations.
By Martin van Zyl
Senwes Group Executive: Innovation and Integrated Solutions
F
or most of the history of business, the world’s leading
companies have been industrially-focused.
Pioneers like Henry Ford and Thomas Edison inno-
vated in the physical realm using atoms – they came up
with novel ways to reorganise these atoms to create things like
the assembly line and the incandescent light
bulb. Then, companies invested massive
amounts of capital to build physical fac-
tories, pay thousands of workers and
build these things.
The majority of the great blue chip
companies were built this way: IBM,
U.S. Steel, General Electric, Walmart
and Ford are just some examples.
But today’s business reality is very dif-
ferent. We live in a world of bytes – and for the
first time technology and commerce have collided
in a way that makes data far more valuable than
physical, tangible objects.
The best place to see this is in how the market
values businesses.
TOP 5 PUBLICLY TRADED
COMPANIES (BY MARKET CAP)
Tech
Other
2013
$416B $404B $257B $255B $246B
$851B $717B $703B $701B $508B
2018
06
SENWES SCENARIO | MIND-SHIFT 2019