Senwes Scenario February / March 2019 | Page 18

AGRICULTURAL 15 | Use of Growth Promotants in Feedlot Cattle in a mammalian body, namely catechol- amines and is not antimicrobials or sup- plement reproductive hormones. Asthma medications are also beta-agonists. The name describes what the function of the product is. Adrenergic means resem- bling adrenaline and agonist (opposite of antagonist) it works in a similar manner. The beta refers to the particular receptor that it binds to on the muscle cell sur- face. Adrenaline diverts blood flow from the digestive organs towards the mus- cle during the ‘fight of flight’ response. Similarly, beta-agonists redirect nutrients so that more growth occurs in the muscle tissue than in the internal organs and for fat deposition. Beta-agonists reduce protein turnover by an increase in protein deposition and reduction in muscle breakdown. This result is an increase in muscle growth and less fat deposition. The benefit for the feedlot is an increase in growth rate, feed efficiency and carcass dressing per- 16 centage. Beta-agonists are fed towards the end of the feeding period when mus- cle growth is slowing, fat deposition is increasing and feed efficiency is dropping off. A person would have to eat 180 serv- ings of beef per day of 30 servings of liver day from cattle administered beta-agonist in order to get the effect of one hit of asth- ma medication. ARE GROWTH PROMOTANTS NECESSARY IN BEEF PRODUTION? To answer this question there is an easy way and a more complex way which required a ‘mind-shift’. The easy answer will be to comply with activists who want to get rid of any odd, new or unnatural products. By not using growth promotants the animals will survive and be also healthy. However, beef will be produced but it will be signifi­cant less productive and profitable to the extent that the availability will decrease or price of beef increase SENWES SCENARIO | MIND-SHIFT 2019 beyond affordability. A mind-shift is needed to adopt technologies to allow beef producers to continue to provide consumers with safe, high quality product in the face of rising feed and land prices while reducing envi- ronmental implications. As with all refined technologies, growth promotants will have to be applied with care and responsibility, but also with boldness and confidence to reap the benefit.