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TRADE NEWS
Your grain marketing advisor at Wesselsbron has tons of experience
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DANIE PRETORIUS WAS PROMOTED TO THE POSITION OF SENIOR GRAIN MARKETING ADVISOR AT WESSELSBRON IN JULY 2016 . JUST THE RIGHT MAN FOR THE POSITION !
AUBREY KRUGER
The informed Scenario reader will remember that we already focused on Danie in 2015 , when he worked at Hoopstad . This new title was bestowed on him after 21 years service at this agricultural giant .
Danie services a wide area , from Wesselsbron to Hoopstad and Odendaalsrus . Where he focused on himself and his customers in the past , he now has three staff members to assist him in rendering excellent service in this large maize producing area .
Grain procurement assistant , Ronel van der Linde , works at Wesselsbron , Jurie Bezuidenhout , the grain marketing advisor at Hoopstad and Herman de Jager at Odendaalsrus . Herman also featured in the previous Scenario .
NEW CHALLENGES Danie enjoys the challenges which the new position brings , including the management of staff . His objective is to help them to achieve their own goals . And obviously to lead by example .
His experience stretches over more than two decades , which
FEB / MAR 2017 • SENWES Scenario
makes him the perfect candidate for his new position . In addition to his 21 years of service , he has been involved in grain marketing since 2004 , with three years ’ experience in Odendaalsrus and 11 years in Hoopstad . So , the advice you get comes for an informed source . He also makes sure that his personnel remain informed at all times .
STRATEGIES He tells us that the areas which they service are quite unique and different strategies have to be used for different areas - “ The producers of the different areas have different views . For this reason they have to be serviced in different ways ”. Wesselsbron and Hoopstad have larger producers and they are close-knit communities . On the other hand , Odendaalsrus is more of a mining area , which brings its own challenges . Producers here are generally smaller than in Wesselsbron and Hoopstad .
NEW ENTRANTS TO THE MARKET Danie says that new competitors continuously attempt to access the market . This trend has increased every year , since the free market dispensation came into operation . Danie and his staff keep up with new market trends and they always search for new markets for producers in order to remain competitive , because - “ More and more people want a slice of the cake ”.
A COMPREHENSIVE SERVICE PACKAGE FOR CUSTOMERS Although their roles are well defined , Danie sets additional objectives for this staff , which includes highlighting the benefits offered by Senwes . A good example is that grain with a moisture content of up to 18 % can be delivered . They also help their customers to derive maximum benefit from loyalty schemes such as AgriRewards . “ It is more successful when you personally explain it to the customer and when you assist them with the registration process .” In this way it does not only benefit the customer , but you also increase market share .
In addition to this Viljoenskroon-born man ’ s knowledge as a grain procurer , he also brings his silo experience to the table which he gained as senior grader at Wesselsbron Silo , assistant silo manager at Schoonspruit Silo and silo manager at Wesselsbron .
So , for excellent service , visit Danie or contact him without delay !