Senwes Scenario December 2016 / January 2017 | Page 6

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JCB AND SENWES EQUIPMENT : A perfect match

IT ’ S OFFICIAL , SENWES EQUIPMENT IS NOW THE OFFICIAL DISTRIBUTOR OF THE JCB PRODUCT RANGE .
AUBREY KRUGER

Quoting the group distribution development director of JCB , David Lumley-Wood , “ The new partnership between Senwes Equipment and JCB is an absolutely perfect match .”

Senwes Scenario met up with the visiting JCB team of David Lumley-Wood ( Group
Distribution Development Director ), Andrew Boyers ( Business Development Manager Africa ) and Matthew Barkas ( Territory Manager Africa ) when they visited Senwes head office on Thursday , 29 September 2016 .
Lumley-Wood elaborated why they chose to partner up with Senwes Equipment : “ Senwes Equipment is a fantastic , strong and well-respected partner . We were looking for a business that understands the agricultural sector and customers in South Africa . And what we found was Senwes Equipment , who is a well-funded and professional organisation .”
Together the two powerhouses are kicking out a process that will be rolled-out to all branches with the message that sales and service will be the key focus area – “ So that the customers know that they have guaranteed service back-up ”.
Although JCB may be most well-known for the construction side of their business , JCB is infact a business with equipment across a whole range of segments “ Today we split our business between construction , agriculture and mining .”
PRODUCTS Product-wise they will focus initially on the bachoe loaders with an already established market AND more excitingly , the telescopic handlers . Senwes Equipment ’ s Managing Executive , Ferdie Pieterse , had this to say about this new era they are entering with JCB , “ These premium products will become part of our portfolio and will add tremendous
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DEC 2016 / JAN 2017 • SENWES Scenario
JCB visits Senwes head office ! Here is Matthew Barkas ( Territory Manager Africa ), David Lumley-Wood ( Group Distribution Development Director ), Ferdie Pieterse ( Senwes Equipment Managing Executive ) and Andrew Boyers ( Business Development Manager Africa ).