•••
T RADE N E W S
PRECISION FARMING
– a new approach
THE CHANGING AGRIENVIRONMENT CATCHES
MANY A FARMER
UNAWARES IN THE SENSE
THAT THEY FALL BEHIND
WITH EVER-EXPANDING
TECHNOLOGICAL
DEVELOPMENT.
LUAN VAN DER WALT, HENFRED
LINDE and *VOSSIE VAN STRAATEN
UFS
Department Agricultural Economics
T
he changes taking place
reach from farm level to
the preferences of consumers in
respect of the end or produced
product. The changing environment makes it critically important
for farmers to adjust and not to
fall behind in terms of production
and management aspects. If the
farmer does not keep up with the
continuous changes, he will not
be able to be competitive. What is
meant