INNOVATION
FIGURE 1. SENWES GROUP – INTEGRATED CUSTOMER FOCUSED SOLUTION
Grainlink: Marketing
strategies and advice
Agricultural Advice:
• Agronomy
• Soil analysis incl.
chemical
R
Grainlink:
(Operations): Grain
market information
and market access
solutions
CREDIT
KE
Senwes Equipment:
Mechanisation and
Precision solutions
R
Y A
CCO U N T M A N
AG
Agricultural
Economic Advice
Insurance
solutions
Hinterland: Input cost
planning, advice and
products
These solutions include
• Agricultural Technical services including
Variable Rate (VR) maps, post-harvest yield
maps and benchmarking.
• Tailor-made financing and insurance solu-
tions with focused attention by key account
managers.
• Comprehensive mechanisation/equipment
fleet planning.
• Production input cost and break-even calcu-
lations, based on customer-specific cash flow
scenario, as well as the supply of inputs
• Market Access (grain marketing) strategy
formulation based on market conditions and
customer needs.
RESOURCES
http://www3.weforum.org/docs/WEF_Innovation_
with_a_Purpose_VF-reduced.pdf,
Advancement of farming by facilitating collabo-
ration. Jan Willem Kruize. https://www.iof2020.
eu/
SENWES SCENARIO | AUTUMN 2018
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