AREA FOCUS
From the West…
to the East…
I kept on humming the song on my journey of more than
1 000 kilometres from the traditional Senwes area in the
Northwest, Free State, Gauteng and Northern Cape to the
new Senwes Equipment expansion in the east of our
beautiful country.
By Aubrey Kruger
“F
rom the west side to the
east side” by Mike and
The Mechanics will always
be a hit and hopefully the
expansion into the Eastern Cape will be
the same. Senwes accessed the Eastern
Cape over the past year with Aliwal-North
and Ugie, which have been operational
since 2016, and now East-London as well.
East-London is normally synonymous
with sun, sea and sand, but now there is
an additional S in the area, namely the S
of Senwes Equipment.
SENWES EQUIPMENT IN EAST-LONDON
We decided that a visit to the new Senwes
Equipment branch was overdue. Branch
20
SENWES SCENARIO | AUTUMN 2018
manager Riaan Grobler tells us that they
earmarked the area in 2016 already and
have been operational since August 2017.
MISSION OF SENWES EQUIPMENT
The mission of Senwes Equipment with its
eight staff members in East-London is to
render optimal service to its customers as
number one supplier of agri-machinery in
the area. Customers will appreciate their
slogan: “We take our customers and the
company's interests to heart.”
The strategic focus is on agricultural
customers, which is different to other
Senwes customers in the Northwest, Free
State and further up-country. Dairy farm-
ing is in the majority here, as well as the
production of vegetables.
Some of the biggest Senwes
Equipment customers are the Gratz