••••
NEW S
Senwes
Strategy
with Francois Strydom
2017 IS WELL UNDERWAY AND
IT IS TIME TO PUT THE SENWES
STRATEGY ON THE TABLE AGAIN
TO MAKE SURE OF THE
ROAD AHEAD.
AUBREY KRUGER
The current strategy
Firstly, Senwes’ national strategy is
aimed at the consolidation of the
agri-sector. In other words, more
of the same in order to create the
benefit of scale.
Secondly, it goes about the
reorganisation of the underlying
portfolios upon consolidation.
“When an agri-consolidation is
done, the two underlying portfo
lios are never the same. The objec-
tive of consolidation is to reorga-
nise in such a manner as to create
better efficiency, larger scale and
volumes, better focus, geographic
and commodity distribution and
trademark and risk diversifica-
tion,” said Francois.
Different aspects
to consider
SUPPORT
The first aspect to consider is the
effective deployment of the sup-
port services basis. “We are already
using service level agreements
in our existing joint ventures to
improve the efficiency of our
support services and to increase
cost efficiency. The strategy also
involves the facilitation and
underwriting of the deployment
of better and more effective sup-
port services.”
CLIENT FOCUS
The company’s focus is on client-
aimed deployment and service.
“The aim of our business is to
offer business solutions to clients
which will benefit their business-
es,” Francois emphasised. “The
automatic consequence is to build
up and maintain our own busi-
ness.”
INTEGRATION OF BUSINESS
Another aspect is the integration
of the business. Francois said: “If
you offer client-focused solutions
to your client, it means that you
also have to rank and prioritise his
requirements.”
In practical terms the end result
is that the individual who is in
contact with the client, should not
sell his product or service to the
client at any cost. He should rath-
er determine the priority of the
client, which means that the per-
son concerned may have to take
the client to one of his colleagues
instead.
SPECIALISATION
It is important to remember:
“Within the business we are spe-
cialised, but when we go to the
client, we take the business to the
client in a specialised manner. The
client has no business with our
internal specialisation - he needs a
solution for his business.”
Why is the externalisation
and diversification of the
business necessary?
The reason why we investigate
opportunities across our country's
borders includes risk mitigation
as well as trademark, company,
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APRIL/MAY 2017 • SENWES Scenario